Our Mission

Making things better. We are a collective of makers and creatives dedicated to raising awareness about discrimination, violence, and abuse towards women and humankind.

Whether you or someone you know has been affected by abuse, discrimination, or you’re a creative who wants to support a worthy cause… please join us.

Sign up for more information.


Cat Seto

Cat Seto is a San Francisco-based illustrator, author, shop owner, and the founder / creative director of Ferme à Papier. Cat has collaborated and licensed with clients such as Gap, Land of Nod, Tiny Prints/Shutterfly and Minted. She co-authored Mom, inc. with Chronicle Books in 2014 and recently wrote and illustrated her second book, Impressions of Paris: An Artist’s Sketchbook, with HarperDesign.

Board of Advisors


Fine Artist and Illustrator. Author of six books. Global clients include MoMA, Harvard University, Martha Stewart Living, Chronicle Books, and Random House Publishing.


San Francisco Police Commissioner. Co-founder of California’s first domestic shelter for women, La Casa De Las Madres. Co-founder of La Cocina, a business incubator for low-income women who want to start their own business in the food industry. Executive Director of Rally Family Visitation Services of Saint Francis Memorial Hospital. Former Executive Director of the San Francisco Department on the Status of Women. Appointed by President Carter to serve on the National Advisory Commission on Juvenile Justice and Delinquency Prevention


Senior Advisor at U.S. Department of Health and Human Services (HHS). Former Deputy Assistant Secretary for Public Affairs/Public Health (& Acting Assistant Secretary) HHS under Obama Administration. Former national media director and spokesperson for Planned Parenthood. Former Vice President of CrossCut Strategies LLC. Former deputy director of media research for Gore/Lieberman campaign.


Director EDF Environmental Defense Fund. Former media director ACLU American Civil Liberties Union New Jersey.


Organizer for SF Peaceful Protest. Former owner and creative director of Project One Gallery


Please sign up for more information and to be in the know of our events and new products.